Who We Are
At PlantBest, we're changing the way the world grows.
For over 20 years, we've been transforming discarded coconut husks into innovative, high-performance growing solutions that deliver superior results while reducing environmental impact. Guided by our purpose, Better for your garden. Better for our planet., we're challenging conventional growing practices and creating a more sustainable way to grow.
We're a growing Canadian company with a global presence and an entrepreneurial spirit. Our culture is built on innovation, integrity, collaboration and accountability, where people are encouraged to bring fresh ideas, take ownership and make a meaningful impact.
The Opportunity
The Marketing & Digital Content Specialist supports the execution of PlantBest's marketing strategy across digital and traditional channels.
This is a hands-on, creative role that combines digital marketing, content creation and project coordination. We're looking for someone who brings fresh ideas, strong digital expertise and exceptional organization, with the ability to take initiatives from concept to completion and deliver work that strengthens our brand and supports business growth.
What You'll Do
- Marketing Coordination: Bring marketing initiatives to life across digital and traditional channels, managing timelines, deliverables and cross-functional priorities from concept through execution.
- Social Media & Digital Marketing: Manage content calendars, social media publishing and community engagement, while supporting website content, email marketing, digital advertising and online campaigns.
- Content & Creative: Create engaging, on-brand content, including photography, short-form video, copywriting, graphics, blogs, email campaigns and marketing materials.
- Influencer Marketing: Coordinate influencer and creator partnerships, from outreach and campaign planning through content delivery and performance tracking.
- Sales & E-Commerce Support: Partner with Sales and E-Commerce to develop marketing materials, product content, promotional assets and campaigns that support business growth.
- Events & Trade Shows: Coordinate trade shows, customer events and industry initiatives, including marketing materials, vendors, logistics and event execution.
- Brand Management: Maintain our brand assets, creative library and marketing materials, ensuring consistency and quality across all channels.
- Performance & Reporting: Track marketing activities, campaign performance and budgets, using insights to recommend improvements and strengthen results.
What You Bring
- 4+ years of hands-on marketing experience across digital and traditional channels, ideally within consumer packaged goods, retail, or lifestyle brands.
- Creative and design-savvy, with a strong eye for visual aesthetics, brand storytelling and emerging content trends.
- Strong digital marketing expertise across social media, email marketing, websites and digital campaigns, with the ability to analyze performance and optimize results.
- Excellent copywriting and content creation skills, including photography, short-form video and editing, with proficiency in Canva or Adobe Creative Suite and relevant digital marketing tools.
- Proven experience developing and managing influencer partnerships, from creator outreach and campaign execution to performance tracking.
- Strong project management, organization and communication skills, with the ability to coordinate multiple priorities, collaborate across teams and deliver high-quality work on time.
